Title: Language Localization India And Need For Language Localization

With a population of one and a quarter billion people, India is home to nearly 400 hundred languages. Language Localization is the need of the hour in India as it not only serves to further familiarize the product with the native people rather it helps to develop a better understanding regarding the product in the minds of the native population. Language Localization India. Serves to a product that has been previously translated into different languages to the native Indian languages. It involves a comprehensive study of Indian culture in order to correctly adapt the product to local needs. requires a good amount of cultural, linguistic and technical expertise which a good localization provider specializes in. It is performed by professionals who specialize in the function of language localization and those who with their years of experience have in- depth knowledge of and are fully abreast with the cultural and linguistic intricacies of the vast variety of Indian languages.

Localization and Translation
Though it is sometimes difficult to draw the limits between translation and localization, in general localization addresses significant, non-textual components of products or services. In addition to translation (and, therefore, grammar spelling issues vary from place to place where the same language is spoken), the localization process might include adapting graphics; adopting local currencies; using proper format for date and time, addresses, and phone numbers applicable to the location; the choices of colours; and many other details, including rethinking the physical structure of a product. All these changes aim to recognize local sensitivities, avoid conflict with local culture, customs, common habits, and enter the local market by merging into its needs and desires. For example, localization aims to offer country-specific websites of the same company or different editions of a book depending on where it is published.

Need for Language Localization
When you begin to localize what you have to offer your market automatically expands. You are able to communicate with customers who don’t speak your native language by using a language they are comfortable using. Providing services in a customer’s language will put them at ease and help answer questions they may not know how to ask in your native language. Making a customer more comfortable and giving peace of mind by being able to serve them in a language they understand will generally lead to them spreading the word about your services. Being that the internet has essentially made the world a lot smaller by allowing people from different parts of the world to interact together it is of great importance to communicate globally. With the ability to localize your content you further expand your market on the internet by being able to communicate effectively with customers

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